Get the right fit : a health communication campaign to raise awareness on the importance of wearing proper-fitting bras.
This paper presents the health communication campaign titled “Get The Right Fit”, a strategic collaboration between four final year students from Nanyang Technological University Wee Kim Wee School of Communication and Information and a leading lingerie company in Singapore, Pierre Cardin Lingerie....
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| Main Authors: | , , , |
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| Other Authors: | |
| Format: | Final Year Project |
| Language: | English |
| Published: |
2011
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/44814 |
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| Institution: | Nanyang Technological University |
| Language: | English |
| Summary: | This paper presents the health communication campaign titled “Get The Right Fit”, a strategic collaboration between four final year students from Nanyang Technological University Wee Kim Wee School of Communication and Information and a leading lingerie company in Singapore, Pierre Cardin Lingerie. The campaign set out to raise awareness on the importance of wearing proper-fitting bras amongst women in Singapore, aged 19 to 25. This report details extensive research on the topic which guided the campaign’s communication objectives, strategies and tactics. It also includes a detailed evaluation of the team’s efforts and the campaign’s effectiveness. |
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