Get the right fit : a health communication campaign to raise awareness on the importance of wearing proper-fitting bras.

• Main Authors: Chew, Rushan., Hoon, Yifen., Lau, Beatrice Cheng Wai., Lee, Zhi Hui.
• Other Authors: Wee Kim Wee School of Communication and Information
• Format: Final Year Project
• Language: English
• Published: 2011
• Subjects: DRNTU::Social sciences::Communication
• Online Access: http://hdl.handle.net/10356/44814
• Institution: Nanyang Technological University

This paper presents the health communication campaign titled “Get The Right Fit”, a strategic collaboration between four final year students from Nanyang Technological University Wee Kim Wee School of Communication and Information and a leading lingerie company in Singapore, Pierre Cardin Lingerie. The campaign set out to raise awareness on the importance of wearing proper-fitting bras amongst women in Singapore, aged 19 to 25. This report details extensive research on the topic which guided the campaign’s communication objectives, strategies and tactics. It also includes a detailed evaluation of the team’s efforts and the campaign’s effectiveness.