The "Put Your Heel Down" campaign.

This paper presents the “Put Your Heel Down” campaign, a youth-led initiative by three final year students from the Wee Kim Wee School of Communication and Information, Nanyang Technological University. The public communication campaign aims to promote awareness of sexually transmitted infections (...

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Main Authors: Ng, Melissa Yun Suan., Paul, Vanessa Frances., Wong, Jacqueline Syn Li.
Other Authors: Lee Chun Wah
Format: Final Year Project
Language:English
Published: 2011
Subjects:
Online Access:http://hdl.handle.net/10356/44980
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Institution: Nanyang Technological University
Language: English
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spelling sg-ntu-dr.10356-449802019-12-10T12:51:55Z The "Put Your Heel Down" campaign. Ng, Melissa Yun Suan. Paul, Vanessa Frances. Wong, Jacqueline Syn Li. Lee Chun Wah Wee Kim Wee School of Communication and Information DRNTU::Social sciences::Communication This paper presents the “Put Your Heel Down” campaign, a youth-led initiative by three final year students from the Wee Kim Wee School of Communication and Information, Nanyang Technological University. The public communication campaign aims to promote awareness of sexually transmitted infections (STIs) among female youths aged 18 to 25. It also looks to empower these females to make the right sexual health decisions, through a series of fun and educational activities. The key strategies that were put in place are documented in this comprehensive report. These measures helped to create a successful campaign which was able to effectively meet its various objectives. This paper provides conclusive research that helped to mould the direction of the communication plans, strategies, execution, as well as an evaluation of the campaign. The sustainability of the campaign will be highlighted, and the report will be concluded with recommendations on how the campaign can be further developed. Bachelor of Communication Studies 2011-06-07T08:40:12Z 2011-06-07T08:40:12Z 2011 2011 Final Year Project (FYP) http://hdl.handle.net/10356/44980 en Nanyang Technological University 140 p. application/pdf
institution Nanyang Technological University
building NTU Library
country Singapore
collection DR-NTU
language English
topic DRNTU::Social sciences::Communication
spellingShingle DRNTU::Social sciences::Communication
Ng, Melissa Yun Suan.
Paul, Vanessa Frances.
Wong, Jacqueline Syn Li.
The "Put Your Heel Down" campaign.
description This paper presents the “Put Your Heel Down” campaign, a youth-led initiative by three final year students from the Wee Kim Wee School of Communication and Information, Nanyang Technological University. The public communication campaign aims to promote awareness of sexually transmitted infections (STIs) among female youths aged 18 to 25. It also looks to empower these females to make the right sexual health decisions, through a series of fun and educational activities. The key strategies that were put in place are documented in this comprehensive report. These measures helped to create a successful campaign which was able to effectively meet its various objectives. This paper provides conclusive research that helped to mould the direction of the communication plans, strategies, execution, as well as an evaluation of the campaign. The sustainability of the campaign will be highlighted, and the report will be concluded with recommendations on how the campaign can be further developed.
author2 Lee Chun Wah
author_facet Lee Chun Wah
Ng, Melissa Yun Suan.
Paul, Vanessa Frances.
Wong, Jacqueline Syn Li.
format Final Year Project
author Ng, Melissa Yun Suan.
Paul, Vanessa Frances.
Wong, Jacqueline Syn Li.
author_sort Ng, Melissa Yun Suan.
title The "Put Your Heel Down" campaign.
title_short The "Put Your Heel Down" campaign.
title_full The "Put Your Heel Down" campaign.
title_fullStr The "Put Your Heel Down" campaign.
title_full_unstemmed The "Put Your Heel Down" campaign.
title_sort "put your heel down" campaign.
publishDate 2011
url http://hdl.handle.net/10356/44980
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