Stock price reactions to product recall announcement : a study of U.S. listed firms.

• Main Authors: Karyono, Jessica., Ng, Pui Kheun., Suryajaya, Jeannifer.
• 其他作者: Nanyang Business School
• 格式: Final Year Project
• 語言: English
• 出版: 2011
• 主題: DRNTU::Business::Management::Crisis management
• 在線閱讀: http://hdl.handle.net/10356/45220

Product recalls in general may entail far-reaching losses and consequences for firms that conducted them. In this study, we examine the impact of product recall announcements on shareholders’ wealth, as represented by respective firms’ abnormal returns of the stocks during the recall period. The stu...