Stock price reactions to product recall announcement : a study of U.S. listed firms.

• Main Authors: Karyono, Jessica., Ng, Pui Kheun., Suryajaya, Jeannifer.
• Other Authors: Nanyang Business School
• Format: Final Year Project
• Language: English
• Published: 2011
• Subjects: DRNTU::Business::Management::Crisis management
• Online Access: http://hdl.handle.net/10356/45220
• Institution: Nanyang Technological University

Product recalls in general may entail far-reaching losses and consequences for firms that conducted them. In this study, we examine the impact of product recall announcements on shareholders’ wealth, as represented by respective firms’ abnormal returns of the stocks during the recall period. The stu...