Style recurrence for corporate identity using case-base reasoning

• المؤلف الرئيسي: Chen, James YiJun.
• مؤلفون آخرون: Chen Chun-Hsien
• التنسيق: Final Year Project
• اللغة: English
• منشور في: 2011
• الموضوعات: DRNTU::Engineering::Manufacturing::Product engineering
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/45438
• المؤسسة: Nanyang Technological University

As the product families of companies carry the corporate identities of the company to the consumers, it is of key importance to each corporation to establish a distinct corporate image to communicate corporate strategy to both internal and external audiences. A large portion of the research in co...