Style recurrence for corporate identity using case-base reasoning

• Main Author: Chen, James YiJun.
• Other Authors: Chen Chun-Hsien
• Format: Final Year Project
• Language: English
• Published: 2011
• Subjects: DRNTU::Engineering::Manufacturing::Product engineering
• Online Access: http://hdl.handle.net/10356/45438
• Institution: Nanyang Technological University

As the product families of companies carry the corporate identities of the company to the consumers, it is of key importance to each corporation to establish a distinct corporate image to communicate corporate strategy to both internal and external audiences. A large portion of the research in co...