Style recurrence for corporate identity using case-base reasoning

• Main Author: Chen, James YiJun.
• Other Authors: Chen Chun-Hsien
• Format: Final Year Project
• Language: English
• Published: 2011
• Subjects: DRNTU::Engineering::Manufacturing::Product engineering
• Online Access: http://hdl.handle.net/10356/45438
• Institution: Nanyang Technological University

As the product families of companies carry the corporate identities of the company to the consumers, it is of key importance to each corporation to establish a distinct corporate image to communicate corporate strategy to both internal and external audiences. A large portion of the research in corporate identity lies in conceptual planning and strategy. There has been little research in the area whereby companies can practically apply style recurrence in their product design. Hence, this research aims to construct a methodology for managing corporate identity in product design using case-base reasoning.