Style recurrence for corporate identity using case-base reasoning

As the product families of companies carry the corporate identities of the company to the consumers, it is of key importance to each corporation to establish a distinct corporate image to communicate corporate strategy to both internal and external audiences. A large portion of the research in co...

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書目詳細資料
主要作者: Chen, James YiJun.
其他作者: Chen Chun-Hsien
格式: Final Year Project
語言:English
出版: 2011
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在線閱讀:http://hdl.handle.net/10356/45438
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