Why does a consumer adopt online shopping : exploring the antecedents of TAM in B2C e-commerce.
73 p.
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| Main Author: | |
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| Format: | Theses and Dissertations |
| Published: |
2011
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/47361 |
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| Institution: | Nanyang Technological University |
| Summary: | 73 p. |
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