Why does a consumer adopt online shopping : exploring the antecedents of TAM in B2C e-commerce.

73 p.

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Bibliographic Details
Main Author:	Zhao, Nan.
Other Authors:	Vijay Sethi
Format:	Theses and Dissertations
Published:	2011
Subjects:	DRNTU::Business::Marketing::Consumer behavior
Online Access:	http://hdl.handle.net/10356/47361
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Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-47361
record_format	dspace
spelling	sg-ntu-dr.10356-473612024-01-12T10:11:57Z Why does a consumer adopt online shopping : exploring the antecedents of TAM in B2C e-commerce. Zhao, Nan. Vijay Sethi Nanyang Business School DRNTU::Business::Marketing::Consumer behavior 73 p. Online shopping behavior of consumers is one of the widely researched topics in the B2C e-commerce area. Most of prior studies focused on identifying the factors that influence the online shopping intention of consumer. In the literature, many researchers have successfully employed TAM to understand website use. Later on, various researchers tested TAM in B2C e-commerce by incorporating trust. Gefen et al. (2003) explore the antecedents of trust and give a good conclusion on studies that focus on integrating trust with TAM. Master of Business 2011-12-27T07:18:42Z 2011-12-27T07:18:42Z 2011 Thesis http://hdl.handle.net/10356/47361 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Business::Marketing::Consumer behavior
spellingShingle	DRNTU::Business::Marketing::Consumer behavior Zhao, Nan. Why does a consumer adopt online shopping : exploring the antecedents of TAM in B2C e-commerce.
description	73 p.
author2	Vijay Sethi
author_facet	Vijay Sethi Zhao, Nan.
format	Theses and Dissertations
author	Zhao, Nan.
author_sort	Zhao, Nan.
title	Why does a consumer adopt online shopping : exploring the antecedents of TAM in B2C e-commerce.
title_short	Why does a consumer adopt online shopping : exploring the antecedents of TAM in B2C e-commerce.
title_full	Why does a consumer adopt online shopping : exploring the antecedents of TAM in B2C e-commerce.
title_fullStr	Why does a consumer adopt online shopping : exploring the antecedents of TAM in B2C e-commerce.
title_full_unstemmed	Why does a consumer adopt online shopping : exploring the antecedents of TAM in B2C e-commerce.
title_sort	why does a consumer adopt online shopping : exploring the antecedents of tam in b2c e-commerce.
publishDate	2011
url	http://hdl.handle.net/10356/47361
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Why does a consumer adopt online shopping : exploring the antecedents of TAM in B2C e-commerce.

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