Singapore Airlines : staying ahead in a changing industry landscape.

Singapore Airlines : staying ahead in a changing industry landscape.

This case highlights some of the key issues facing SIA in the challenging aviation industry today. Readers can expect an in-depth discussion on the factors affecting SIA, analyse how SIA should prioritise and deal with the issues and propose a feasible recommendation.

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Bibliographic Details
Main Authors: Tay, Ivan Ming Hoe., Chan, Alex Wai Keong., Wu, Sufan.
Other Authors: Choo Wee Ee Clive
Format: Final Year Project
Language:English
Published: 2012
Subjects:
DRNTU::Business::Operations management
DRNTU::Business::Industries and labor
Online Access:http://hdl.handle.net/10356/48150
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Institution: Nanyang Technological University
Language: English
Description
Summary:This case highlights some of the key issues facing SIA in the challenging aviation industry today. Readers can expect an in-depth discussion on the factors affecting SIA, analyse how SIA should prioritise and deal with the issues and propose a feasible recommendation.

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