Singapore Airlines : staying ahead in a changing industry landscape.

• Main Authors: Tay, Ivan Ming Hoe., Chan, Alex Wai Keong., Wu, Sufan.
• Other Authors: Choo Wee Ee Clive
• Format: Final Year Project
• Language: English
• Published: 2012
• Subjects: DRNTU::Business::Operations management; DRNTU::Business::Industries and labor
• Online Access: http://hdl.handle.net/10356/48150
• Institution: Nanyang Technological University

This case highlights some of the key issues facing SIA in the challenging aviation industry today. Readers can expect an in-depth discussion on the factors affecting SIA, analyse how SIA should prioritise and deal with the issues and propose a feasible recommendation.