Singapore Airlines : staying ahead in a changing industry landscape.
This case highlights some of the key issues facing SIA in the challenging aviation industry today. Readers can expect an in-depth discussion on the factors affecting SIA, analyse how SIA should prioritise and deal with the issues and propose a feasible recommendation.
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Main Authors: | Tay, Ivan Ming Hoe., Chan, Alex Wai Keong., Wu, Sufan. |
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Other Authors: | Choo Wee Ee Clive |
Format: | Final Year Project |
Language: | English |
Published: |
2012
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Subjects: | |
Online Access: | http://hdl.handle.net/10356/48150 |
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Institution: | Nanyang Technological University |
Language: | English |
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