Incorporating human characteristics into self-service technologies.

• المؤلفون الرئيسيون: Cho, Kai Siang., Koh, Juan Zhen., Cheong, Phebe Qi Hui.
• مؤلفون آخرون: Nanyang Business School
• التنسيق: Final Year Project
• اللغة: English
• منشور في: 2012
• الموضوعات: DRNTU::Business::Information technology::Special systems or programs
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/48156
• المؤسسة: Nanyang Technological University

This study explores how varying degrees of anthropomorphism affects service delivery in self-service technologies (SST), specifically on outcomes of perceived relational benefits, satisfaction and loyalty. In addition, extraversion was examined as moderating factor between these relationships. A lab...