Incorporating human characteristics into self-service technologies.
This study explores how varying degrees of anthropomorphism affects service delivery in self-service technologies (SST), specifically on outcomes of perceived relational benefits, satisfaction and loyalty. In addition, extraversion was examined as moderating factor between these relationships. A lab...
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Main Authors: | Cho, Kai Siang., Koh, Juan Zhen., Cheong, Phebe Qi Hui. |
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Other Authors: | Nanyang Business School |
Format: | Final Year Project |
Language: | English |
Published: |
2012
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Subjects: | |
Online Access: | http://hdl.handle.net/10356/48156 |
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Institution: | Nanyang Technological University |
Language: | English |
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