Factors affecting location based advertising

• Main Authors: Teo, Wee Chin, Tan, Weian, Vasundhara Garg
• Other Authors: Chung Tuck Siong
• Format: Final Year Project
• Language: English
• Published: 2012
• Subjects: DRNTU::Business::Advertising
• Online Access: http://hdl.handle.net/10356/48337
• Institution: Nanyang Technological University

Smart phones have become an integral part of people’s lives with significant implications for information exchange and communication. The effectiveness of consumer engagements with known platforms can easily be assessed by seeing the number of users and their activity on the top three social network...