Market opportunity study of ecotourism in Singapore.

• Main Authors: Chong, Joanne, Shi Wea., Ngik, Ming Hui., Seah, Qiu Yi.
• Other Authors: Nanyang Business School
• Format: Final Year Project
• Language: English
• Published: 2012
• Subjects: DRNTU::Social sciences::Recreation
• Online Access: http://hdl.handle.net/10356/48357
• Institution: Nanyang Technological University

This study investigates the ecotourism industry as a whole in the context of Singapore, through understanding current conditions, and future outlook of ecotourism. With the 13 research questions established, the demand for ecotourism was examined and compared with market supply available to investig...