Facebook guide to attract and recruit generation Y graduates.

• Main Authors: Lim, Joyce Wen Qin., Sia, Samuel Yujian., Wibisono, Aprilia Mona.
• Other Authors: Ulrike Marianne Murfett
• Format: Final Year Project
• Language: English
• Published: 2012
• Subjects: DRNTU::Business::Marketing::Internet
• Online Access: http://hdl.handle.net/10356/48359
• Institution: Nanyang Technological University

In recent years, companies can be seen establishing their presence on social media for marketing purposes, and increasingly for recruitment as well. This study seeks to enhance companies’ recruitment efforts in social media, in particular Facebook, through the exploration of job seekers’ perceptions...