For fit’s sake : an explication of proximal and distal social norms, and personal norms on healthy lifestyle behaviors through the influence of presumed media influence.

• Main Authors: Ng, Kaijie., Leong, Grace Shu Hua., Tham, Tiffany Hui Min.
• Other Authors: Shirley Ho Soo Yee
• Format: Final Year Project
• Language: English
• Published: 2012
• Subjects: DRNTU::Social sciences::Communication::Public opinion
• Online Access: http://hdl.handle.net/10356/48922
• Institution: Nanyang Technological University

This study uses the influence of presumed media influence (IPMI) model as the theoretical framework to examine how social norms, incorporated with a social distance construct (i.e., proximal and distal injunctive norms), and personal norms, are associated with the influence of healthy lifestyle medi...