Her juggling act : a working woman's dilemma

This report will detail on an initiative to promote awareness for the lack of work-life balance of working women in Singapore. The campaign was conceptualized and executed to raise the awareness of the struggles and difficulties working women in Singapore face today. Through the celebration of wome...

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Main Authors: Chan, Carol Yan Ru, Jiang, Germaine Yun Shuang, Quee, Samantha Jie Ying, Tan, Ying Han
Other Authors: Lee Chun Wah
Format: Final Year Project
Language:English
Published: 2012
Subjects:
Online Access:http://hdl.handle.net/10356/49014
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Institution: Nanyang Technological University
Language: English
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spelling sg-ntu-dr.10356-490142019-12-10T12:32:06Z Her juggling act : a working woman's dilemma Chan, Carol Yan Ru Jiang, Germaine Yun Shuang Quee, Samantha Jie Ying Tan, Ying Han Lee Chun Wah Wee Kim Wee School of Communication and Information DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns This report will detail on an initiative to promote awareness for the lack of work-life balance of working women in Singapore. The campaign was conceptualized and executed to raise the awareness of the struggles and difficulties working women in Singapore face today. Through the celebration of women’s contributions and achievements, we will also highlight further efforts that should be taken for women to move towards a healthier juggle between work and life, as well as to provide inspiration for young women who have yet to enter the workforce. With International Women’s Day celebrated annually in the month of March, the campaign’s main event, ILoveFit 2012, takes place on 24th and 25th March, in commemoration of International Women’s Day through sports and fitness. The report will describe the efforts made in formative research for the planning of this project, the objectives, targeted audiences, communication methods, and campaign programming. Details of each event and the timeline of the 3-month long campaign are also included. A pre-event survey was conducted to gather feedback and sentiments with regards to both the campaign and the topic of awareness. The media coverage and interest were also tabulated. A post campaign evaluation survey was executed to gauge the campaign’s effectiveness and outreach. Lastly, recommendations will be made to ensure the continuity of the campaign. Her Juggling Act was adopted by People’s Association Women’s Integrated Network Council for future International Women’s Day events and activities. Bachelor of Communication Studies 2012-05-14T02:01:49Z 2012-05-14T02:01:49Z 2012 2012 Final Year Project (FYP) http://hdl.handle.net/10356/49014 en Nanyang Technological University 117 p. application/pdf
institution Nanyang Technological University
building NTU Library
country Singapore
collection DR-NTU
language English
topic DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
spellingShingle DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
Chan, Carol Yan Ru
Jiang, Germaine Yun Shuang
Quee, Samantha Jie Ying
Tan, Ying Han
Her juggling act : a working woman's dilemma
description This report will detail on an initiative to promote awareness for the lack of work-life balance of working women in Singapore. The campaign was conceptualized and executed to raise the awareness of the struggles and difficulties working women in Singapore face today. Through the celebration of women’s contributions and achievements, we will also highlight further efforts that should be taken for women to move towards a healthier juggle between work and life, as well as to provide inspiration for young women who have yet to enter the workforce. With International Women’s Day celebrated annually in the month of March, the campaign’s main event, ILoveFit 2012, takes place on 24th and 25th March, in commemoration of International Women’s Day through sports and fitness. The report will describe the efforts made in formative research for the planning of this project, the objectives, targeted audiences, communication methods, and campaign programming. Details of each event and the timeline of the 3-month long campaign are also included. A pre-event survey was conducted to gather feedback and sentiments with regards to both the campaign and the topic of awareness. The media coverage and interest were also tabulated. A post campaign evaluation survey was executed to gauge the campaign’s effectiveness and outreach. Lastly, recommendations will be made to ensure the continuity of the campaign. Her Juggling Act was adopted by People’s Association Women’s Integrated Network Council for future International Women’s Day events and activities.
author2 Lee Chun Wah
author_facet Lee Chun Wah
Chan, Carol Yan Ru
Jiang, Germaine Yun Shuang
Quee, Samantha Jie Ying
Tan, Ying Han
format Final Year Project
author Chan, Carol Yan Ru
Jiang, Germaine Yun Shuang
Quee, Samantha Jie Ying
Tan, Ying Han
author_sort Chan, Carol Yan Ru
title Her juggling act : a working woman's dilemma
title_short Her juggling act : a working woman's dilemma
title_full Her juggling act : a working woman's dilemma
title_fullStr Her juggling act : a working woman's dilemma
title_full_unstemmed Her juggling act : a working woman's dilemma
title_sort her juggling act : a working woman's dilemma
publishDate 2012
url http://hdl.handle.net/10356/49014
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