Frenz4Frenz youth empowerment campaign : promoting a new approach to fighting youth crime through peer-based interventions

• Main Authors: Farin Salleh, Koh, Joanie Ru Yan, Luo, Yanqi, Tan, Donald Ying Hao
• Other Authors: Choi, Alfred Siu Kay
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
• Online Access: http://hdl.handle.net/10356/1101
• Institution: Nanyang Technological University

The campaign promoted and raised awareness, among youths, of their untapped power to help peers at risk of committing crimes, and empowered youths to harness that power to positively influence and change their disenchanted friends’ lives for the better.