Frenz4Frenz youth empowerment campaign : promoting a new approach to fighting youth crime through peer-based interventions
The campaign promoted and raised awareness, among youths, of their untapped power to help peers at risk of committing crimes, and empowered youths to harness that power to positively influence and change their disenchanted friends’ lives for the better.
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2008
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sg-ntu-dr.10356-11012019-12-10T14:41:40Z Frenz4Frenz youth empowerment campaign : promoting a new approach to fighting youth crime through peer-based interventions Farin Salleh Koh, Joanie Ru Yan Luo, Yanqi Tan, Donald Ying Hao Choi, Alfred Siu Kay Wee Kim Wee School of Communication and Information DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns The campaign promoted and raised awareness, among youths, of their untapped power to help peers at risk of committing crimes, and empowered youths to harness that power to positively influence and change their disenchanted friends’ lives for the better. Bachelor of Communication Studies 2008-09-10T07:14:25Z 2008-09-10T07:14:25Z 2006 2006 Final Year Project (FYP) http://hdl.handle.net/10356/1101 Nanyang Technological University application/pdf |
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DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns Farin Salleh Koh, Joanie Ru Yan Luo, Yanqi Tan, Donald Ying Hao Frenz4Frenz youth empowerment campaign : promoting a new approach to fighting youth crime through peer-based interventions |
description |
The campaign promoted and raised awareness, among youths, of their untapped power to help peers at risk of committing crimes, and empowered youths to harness that power to positively influence and change their disenchanted friends’ lives for the better. |
author2 |
Choi, Alfred Siu Kay |
author_facet |
Choi, Alfred Siu Kay Farin Salleh Koh, Joanie Ru Yan Luo, Yanqi Tan, Donald Ying Hao |
format |
Final Year Project |
author |
Farin Salleh Koh, Joanie Ru Yan Luo, Yanqi Tan, Donald Ying Hao |
author_sort |
Farin Salleh |
title |
Frenz4Frenz youth empowerment campaign : promoting a new approach to fighting youth crime through peer-based interventions |
title_short |
Frenz4Frenz youth empowerment campaign : promoting a new approach to fighting youth crime through peer-based interventions |
title_full |
Frenz4Frenz youth empowerment campaign : promoting a new approach to fighting youth crime through peer-based interventions |
title_fullStr |
Frenz4Frenz youth empowerment campaign : promoting a new approach to fighting youth crime through peer-based interventions |
title_full_unstemmed |
Frenz4Frenz youth empowerment campaign : promoting a new approach to fighting youth crime through peer-based interventions |
title_sort |
frenz4frenz youth empowerment campaign : promoting a new approach to fighting youth crime through peer-based interventions |
publishDate |
2008 |
url |
http://hdl.handle.net/10356/1101 |
_version_ |
1681040412181004288 |