Building mental resilience in young children : help your child bounce back stronger. be encouraging. be supportive.

This paper presents the “Help Your Child Bounce Back Stronger. Be Encouraging. Be Supportive.” campaign, is a student-led initiative by a team of four final year students from Wee Kim Wee School of Communication and Information, Nanyang Technological University. This public promotional campaign aims...

Full description

Saved in:
Bibliographic Details
Main Authors: Heng, Cheryl ZiQi., Sivakangai Thirumeni M K., Tang, Hui Ling., Yeo, Abigail Wan Ni.
Other Authors: Wee Kim Wee School of Communication and Information
Format: Final Year Project
Language:English
Published: 2012
Subjects:
Online Access:http://hdl.handle.net/10356/49349
Tags: Add Tag
No Tags, Be the first to tag this record!
Institution: Nanyang Technological University
Language: English
id sg-ntu-dr.10356-49349
record_format dspace
spelling sg-ntu-dr.10356-493492020-07-13T04:14:34Z Building mental resilience in young children : help your child bounce back stronger. be encouraging. be supportive. Heng, Cheryl ZiQi. Sivakangai Thirumeni M K. Tang, Hui Ling. Yeo, Abigail Wan Ni. Wee Kim Wee School of Communication and Information Health Promotion Board Tim Clark DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns This paper presents the “Help Your Child Bounce Back Stronger. Be Encouraging. Be Supportive.” campaign, is a student-led initiative by a team of four final year students from Wee Kim Wee School of Communication and Information, Nanyang Technological University. This public promotional campaign aims to promote awareness among parents with children aged 0-6 years about the importance of building mental resilience in their children from a young age. It is the first promotional campaign conducted in Singapore that is addressing the topic of early childhood mental resilience. This report details extensive research conducted among the target audience. It seeks to address the gap in the research area regarding parents’ attitudes towards early childhood mental resilience in Singapore. This paper explains how these research findings helped to guide the campaign goals, impact objectives and output objectives. In addition, this report documents how the campaign adapted specific strategies and tactics used in similar overseas campaign to the local context. This paper contains the results of the post campaign evaluation showing that the effectiveness of the campaign and the extent to which impact objectives were achieved. It concludes with recommendations on how the campaign can be further developed in the future. Bachelor of Communication Studies 2012-05-17T08:52:16Z 2012-05-17T08:52:16Z 2012 2012 Final Year Project (FYP) http://hdl.handle.net/10356/49349 en Nanyang Technological University 205 p. application/pdf text/html text/html
institution Nanyang Technological University
building NTU Library
country Singapore
collection DR-NTU
language English
topic DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
spellingShingle DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
Heng, Cheryl ZiQi.
Sivakangai Thirumeni M K.
Tang, Hui Ling.
Yeo, Abigail Wan Ni.
Building mental resilience in young children : help your child bounce back stronger. be encouraging. be supportive.
description This paper presents the “Help Your Child Bounce Back Stronger. Be Encouraging. Be Supportive.” campaign, is a student-led initiative by a team of four final year students from Wee Kim Wee School of Communication and Information, Nanyang Technological University. This public promotional campaign aims to promote awareness among parents with children aged 0-6 years about the importance of building mental resilience in their children from a young age. It is the first promotional campaign conducted in Singapore that is addressing the topic of early childhood mental resilience. This report details extensive research conducted among the target audience. It seeks to address the gap in the research area regarding parents’ attitudes towards early childhood mental resilience in Singapore. This paper explains how these research findings helped to guide the campaign goals, impact objectives and output objectives. In addition, this report documents how the campaign adapted specific strategies and tactics used in similar overseas campaign to the local context. This paper contains the results of the post campaign evaluation showing that the effectiveness of the campaign and the extent to which impact objectives were achieved. It concludes with recommendations on how the campaign can be further developed in the future.
author2 Wee Kim Wee School of Communication and Information
author_facet Wee Kim Wee School of Communication and Information
Heng, Cheryl ZiQi.
Sivakangai Thirumeni M K.
Tang, Hui Ling.
Yeo, Abigail Wan Ni.
format Final Year Project
author Heng, Cheryl ZiQi.
Sivakangai Thirumeni M K.
Tang, Hui Ling.
Yeo, Abigail Wan Ni.
author_sort Heng, Cheryl ZiQi.
title Building mental resilience in young children : help your child bounce back stronger. be encouraging. be supportive.
title_short Building mental resilience in young children : help your child bounce back stronger. be encouraging. be supportive.
title_full Building mental resilience in young children : help your child bounce back stronger. be encouraging. be supportive.
title_fullStr Building mental resilience in young children : help your child bounce back stronger. be encouraging. be supportive.
title_full_unstemmed Building mental resilience in young children : help your child bounce back stronger. be encouraging. be supportive.
title_sort building mental resilience in young children : help your child bounce back stronger. be encouraging. be supportive.
publishDate 2012
url http://hdl.handle.net/10356/49349
_version_ 1681057524016480256