A study to evaluate the design of Singapore blogshops

This study explores the relationship between the design and usability of Singapore Blogshops and the effects it has on the customers’ intent to stay and browse and intent to purchase. Five Blogshops with varying design elements were chosen for this study. Firstly, an initial survey was carried out...

Full description

Saved in:
Bibliographic Details
Main Author: Chan, Sarah Wei Qi.
Other Authors: Martin Erik Gustav Helander
Format: Final Year Project
Language:English
Published: 2012
Subjects:
Online Access:http://hdl.handle.net/10356/50310
Tags: Add Tag
No Tags, Be the first to tag this record!
Institution: Nanyang Technological University
Language: English
id sg-ntu-dr.10356-50310
record_format dspace
spelling sg-ntu-dr.10356-503102023-03-04T18:53:45Z A study to evaluate the design of Singapore blogshops Chan, Sarah Wei Qi. Martin Erik Gustav Helander School of Mechanical and Aerospace Engineering DRNTU::Engineering::Industrial engineering::Human factors engineering This study explores the relationship between the design and usability of Singapore Blogshops and the effects it has on the customers’ intent to stay and browse and intent to purchase. Five Blogshops with varying design elements were chosen for this study. Firstly, an initial survey was carried out to obtain some background information about the participants and their existing wants and needs. Next, a usability test was carried out to collect more in-depth data. Information was collected through an evaluation form and through performing the retrospective think-aloud protocol. It was found that the design and aesthetic appeal of the Blogshop is positively correlated to the intent to stay and browse while usability and ease of ordering is positively correlated to the intent to purchase. However, different customers have different personal preferences and tastes, thus, the exact extent to how much each category affects the customers’ intent for both cannot be found easily. Future research into Blogshops can include investigations into the extent that design elements and usability elements affect the customer. With new and updated Blogshop technologies such as LJ Checkout as well as web technologies such as virtual dressing rooms, there will be even more areas for future research into the ergonomics of Blogshop design. Bachelor of Engineering (Mechanical Engineering) 2012-05-31T08:20:02Z 2012-05-31T08:20:02Z 2012 2012 Final Year Project (FYP) http://hdl.handle.net/10356/50310 en Nanyang Technological University 81 p. application/pdf
institution Nanyang Technological University
building NTU Library
continent Asia
country Singapore
Singapore
content_provider NTU Library
collection DR-NTU
language English
topic DRNTU::Engineering::Industrial engineering::Human factors engineering
spellingShingle DRNTU::Engineering::Industrial engineering::Human factors engineering
Chan, Sarah Wei Qi.
A study to evaluate the design of Singapore blogshops
description This study explores the relationship between the design and usability of Singapore Blogshops and the effects it has on the customers’ intent to stay and browse and intent to purchase. Five Blogshops with varying design elements were chosen for this study. Firstly, an initial survey was carried out to obtain some background information about the participants and their existing wants and needs. Next, a usability test was carried out to collect more in-depth data. Information was collected through an evaluation form and through performing the retrospective think-aloud protocol. It was found that the design and aesthetic appeal of the Blogshop is positively correlated to the intent to stay and browse while usability and ease of ordering is positively correlated to the intent to purchase. However, different customers have different personal preferences and tastes, thus, the exact extent to how much each category affects the customers’ intent for both cannot be found easily. Future research into Blogshops can include investigations into the extent that design elements and usability elements affect the customer. With new and updated Blogshop technologies such as LJ Checkout as well as web technologies such as virtual dressing rooms, there will be even more areas for future research into the ergonomics of Blogshop design.
author2 Martin Erik Gustav Helander
author_facet Martin Erik Gustav Helander
Chan, Sarah Wei Qi.
format Final Year Project
author Chan, Sarah Wei Qi.
author_sort Chan, Sarah Wei Qi.
title A study to evaluate the design of Singapore blogshops
title_short A study to evaluate the design of Singapore blogshops
title_full A study to evaluate the design of Singapore blogshops
title_fullStr A study to evaluate the design of Singapore blogshops
title_full_unstemmed A study to evaluate the design of Singapore blogshops
title_sort study to evaluate the design of singapore blogshops
publishDate 2012
url http://hdl.handle.net/10356/50310
_version_ 1759856301339312128