A study to evaluate the design of Singapore blogshops

• Main Author: Chan, Sarah Wei Qi.
• Other Authors: Martin Erik Gustav Helander
• Format: Final Year Project
• Language: English
• Published: 2012
• Subjects: DRNTU::Engineering::Industrial engineering::Human factors engineering
• Online Access: http://hdl.handle.net/10356/50310
• Institution: Nanyang Technological University

This study explores the relationship between the design and usability of Singapore Blogshops and the effects it has on the customers’ intent to stay and browse and intent to purchase. Five Blogshops with varying design elements were chosen for this study. Firstly, an initial survey was carried out...