A study to evaluate the design of Singapore blogshops

This study explores the relationship between the design and usability of Singapore Blogshops and the effects it has on the customers’ intent to stay and browse and intent to purchase. Five Blogshops with varying design elements were chosen for this study. Firstly, an initial survey was carried out...

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Bibliographic Details
Main Author: Chan, Sarah Wei Qi.
Other Authors: Martin Erik Gustav Helander
Format: Final Year Project
Language:English
Published: 2012
Subjects:
Online Access:http://hdl.handle.net/10356/50310
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Institution: Nanyang Technological University
Language: English