A public relations campaign to promote arts and culture in Singapore in collaboration with Nerf Creative.

• Main Authors: Zhang, Yunxi., Tsen, Audrey Si Jia., Tee, Hui Sheng., Cheng, Xin Yi.
• Other Authors: Yeoh Kok Cheow
• Format: Final Year Project
• Language: English
• Published: 2012
• Subjects: DRNTU::Humanities::General
• Online Access: http://hdl.handle.net/10356/50343
• Institution: Nanyang Technological University

This paper presents the promotional campaign for art and design collective “Float Like A Butterfly, Sting Like A Bee” (FLABSLAB), an initiative between four final year students from Nanyang Technological University Wee Kim Wee School of Communication and Information and advertising agency N...