A public relations campaign to promote arts and culture in Singapore in collaboration with Nerf Creative.

This paper presents the promotional campaign for art and design collective “Float Like A Butterfly, Sting Like A Bee” (FLABSLAB), an initiative between four final year students from Nanyang Technological University Wee Kim Wee School of Communication and Information and advertising agency N...

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Bibliographic Details
Main Authors: Zhang, Yunxi., Tsen, Audrey Si Jia., Tee, Hui Sheng., Cheng, Xin Yi.
Other Authors: Yeoh Kok Cheow
Format: Final Year Project
Language:English
Published: 2012
Subjects:
Online Access:http://hdl.handle.net/10356/50343
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Institution: Nanyang Technological University
Language: English