A public relations campaign to promote arts and culture in Singapore in collaboration with Nerf Creative.
This paper presents the promotional campaign for art and design collective “Float Like A Butterfly, Sting Like A Bee” (FLABSLAB), an initiative between four final year students from Nanyang Technological University Wee Kim Wee School of Communication and Information and advertising agency N...
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2012
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sg-ntu-dr.10356-503432023-03-05T16:19:17Z A public relations campaign to promote arts and culture in Singapore in collaboration with Nerf Creative. Zhang, Yunxi. Tsen, Audrey Si Jia. Tee, Hui Sheng. Cheng, Xin Yi. Yeoh Kok Cheow Wee Kim Wee School of Communication and Information DRNTU::Humanities::General This paper presents the promotional campaign for art and design collective “Float Like A Butterfly, Sting Like A Bee” (FLABSLAB), an initiative between four final year students from Nanyang Technological University Wee Kim Wee School of Communication and Information and advertising agency Nerf Creative Pte Ltd, in Singapore. The campaign set out to raise awareness of the toy art culture scene through curated exhibitions amongst PMEBs in Singapore, aged 25 to 40. This report details holistic research on the topic which guided the campaign’s communication objectives, marketing strategies and tactics. It also includes a detailed evaluation of the team’s efforts and campaign’s effectiveness. Bachelor of Communication Studies 2012-06-01T02:51:35Z 2012-06-01T02:51:35Z 2012 2012 Final Year Project (FYP) http://hdl.handle.net/10356/50343 en Nanyang Technological University 165 p. application/pdf |
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DRNTU::Humanities::General Zhang, Yunxi. Tsen, Audrey Si Jia. Tee, Hui Sheng. Cheng, Xin Yi. A public relations campaign to promote arts and culture in Singapore in collaboration with Nerf Creative. |
description |
This paper presents the promotional campaign for art and design collective
“Float Like A Butterfly, Sting Like A Bee” (FLABSLAB), an initiative between four
final year students from Nanyang Technological University Wee Kim Wee School of
Communication and Information and advertising agency Nerf Creative Pte Ltd, in
Singapore. The campaign set out to raise awareness of the toy art culture scene
through curated exhibitions amongst PMEBs in Singapore, aged 25 to 40. This report
details holistic research on the topic which guided the campaign’s communication
objectives, marketing strategies and tactics. It also includes a detailed evaluation of
the team’s efforts and campaign’s effectiveness. |
author2 |
Yeoh Kok Cheow |
author_facet |
Yeoh Kok Cheow Zhang, Yunxi. Tsen, Audrey Si Jia. Tee, Hui Sheng. Cheng, Xin Yi. |
format |
Final Year Project |
author |
Zhang, Yunxi. Tsen, Audrey Si Jia. Tee, Hui Sheng. Cheng, Xin Yi. |
author_sort |
Zhang, Yunxi. |
title |
A public relations campaign to promote arts and culture in Singapore in collaboration with Nerf Creative. |
title_short |
A public relations campaign to promote arts and culture in Singapore in collaboration with Nerf Creative. |
title_full |
A public relations campaign to promote arts and culture in Singapore in collaboration with Nerf Creative. |
title_fullStr |
A public relations campaign to promote arts and culture in Singapore in collaboration with Nerf Creative. |
title_full_unstemmed |
A public relations campaign to promote arts and culture in Singapore in collaboration with Nerf Creative. |
title_sort |
public relations campaign to promote arts and culture in singapore in collaboration with nerf creative. |
publishDate |
2012 |
url |
http://hdl.handle.net/10356/50343 |
_version_ |
1759858267697184768 |