A public relations campaign to promote arts and culture in Singapore in collaboration with Nerf Creative.

This paper presents the promotional campaign for art and design collective “Float Like A Butterfly, Sting Like A Bee” (FLABSLAB), an initiative between four final year students from Nanyang Technological University Wee Kim Wee School of Communication and Information and advertising agency N...

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Main Authors: Zhang, Yunxi., Tsen, Audrey Si Jia., Tee, Hui Sheng., Cheng, Xin Yi.
Other Authors: Yeoh Kok Cheow
Format: Final Year Project
Language:English
Published: 2012
Subjects:
Online Access:http://hdl.handle.net/10356/50343
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Institution: Nanyang Technological University
Language: English
id sg-ntu-dr.10356-50343
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spelling sg-ntu-dr.10356-503432023-03-05T16:19:17Z A public relations campaign to promote arts and culture in Singapore in collaboration with Nerf Creative. Zhang, Yunxi. Tsen, Audrey Si Jia. Tee, Hui Sheng. Cheng, Xin Yi. Yeoh Kok Cheow Wee Kim Wee School of Communication and Information DRNTU::Humanities::General This paper presents the promotional campaign for art and design collective “Float Like A Butterfly, Sting Like A Bee” (FLABSLAB), an initiative between four final year students from Nanyang Technological University Wee Kim Wee School of Communication and Information and advertising agency Nerf Creative Pte Ltd, in Singapore. The campaign set out to raise awareness of the toy art culture scene through curated exhibitions amongst PMEBs in Singapore, aged 25 to 40. This report details holistic research on the topic which guided the campaign’s communication objectives, marketing strategies and tactics. It also includes a detailed evaluation of the team’s efforts and campaign’s effectiveness. Bachelor of Communication Studies 2012-06-01T02:51:35Z 2012-06-01T02:51:35Z 2012 2012 Final Year Project (FYP) http://hdl.handle.net/10356/50343 en Nanyang Technological University 165 p. application/pdf
institution Nanyang Technological University
building NTU Library
continent Asia
country Singapore
Singapore
content_provider NTU Library
collection DR-NTU
language English
topic DRNTU::Humanities::General
spellingShingle DRNTU::Humanities::General
Zhang, Yunxi.
Tsen, Audrey Si Jia.
Tee, Hui Sheng.
Cheng, Xin Yi.
A public relations campaign to promote arts and culture in Singapore in collaboration with Nerf Creative.
description This paper presents the promotional campaign for art and design collective “Float Like A Butterfly, Sting Like A Bee” (FLABSLAB), an initiative between four final year students from Nanyang Technological University Wee Kim Wee School of Communication and Information and advertising agency Nerf Creative Pte Ltd, in Singapore. The campaign set out to raise awareness of the toy art culture scene through curated exhibitions amongst PMEBs in Singapore, aged 25 to 40. This report details holistic research on the topic which guided the campaign’s communication objectives, marketing strategies and tactics. It also includes a detailed evaluation of the team’s efforts and campaign’s effectiveness.
author2 Yeoh Kok Cheow
author_facet Yeoh Kok Cheow
Zhang, Yunxi.
Tsen, Audrey Si Jia.
Tee, Hui Sheng.
Cheng, Xin Yi.
format Final Year Project
author Zhang, Yunxi.
Tsen, Audrey Si Jia.
Tee, Hui Sheng.
Cheng, Xin Yi.
author_sort Zhang, Yunxi.
title A public relations campaign to promote arts and culture in Singapore in collaboration with Nerf Creative.
title_short A public relations campaign to promote arts and culture in Singapore in collaboration with Nerf Creative.
title_full A public relations campaign to promote arts and culture in Singapore in collaboration with Nerf Creative.
title_fullStr A public relations campaign to promote arts and culture in Singapore in collaboration with Nerf Creative.
title_full_unstemmed A public relations campaign to promote arts and culture in Singapore in collaboration with Nerf Creative.
title_sort public relations campaign to promote arts and culture in singapore in collaboration with nerf creative.
publishDate 2012
url http://hdl.handle.net/10356/50343
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