A public relations campaign to promote arts and culture in Singapore in collaboration with Nerf Creative.
This paper presents the promotional campaign for art and design collective “Float Like A Butterfly, Sting Like A Bee” (FLABSLAB), an initiative between four final year students from Nanyang Technological University Wee Kim Wee School of Communication and Information and advertising agency N...
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| Main Authors: | , , , |
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| Other Authors: | |
| Format: | Final Year Project |
| Language: | English |
| Published: |
2012
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/50343 |
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| Institution: | Nanyang Technological University |
| Language: | English |
| Summary: | This paper presents the promotional campaign for art and design collective
“Float Like A Butterfly, Sting Like A Bee” (FLABSLAB), an initiative between four
final year students from Nanyang Technological University Wee Kim Wee School of
Communication and Information and advertising agency Nerf Creative Pte Ltd, in
Singapore. The campaign set out to raise awareness of the toy art culture scene
through curated exhibitions amongst PMEBs in Singapore, aged 25 to 40. This report
details holistic research on the topic which guided the campaign’s communication
objectives, marketing strategies and tactics. It also includes a detailed evaluation of
the team’s efforts and campaign’s effectiveness. |
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