Singapore group buying industry - the multi-homing dilemma : should platforms allow for multi-homing?
Group buying is a global trend that had taken over the e-commerce industry by storm in recent years. With abundance of competition in this two-sided market, consumers often experience facing similar deals being offered on different group buying sites. Such phenomenon, also known as multi-homing, spu...
محفوظ في:
المؤلفون الرئيسيون: | Lee, Jie Sheng., Teo, Kai Xiang., Sou, Ewan Xuan Hao. |
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مؤلفون آخرون: | School of Humanities and Social Sciences |
التنسيق: | Final Year Project |
اللغة: | English |
منشور في: |
2012
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الموضوعات: | |
الوصول للمادة أونلاين: | http://hdl.handle.net/10356/50799 |
الوسوم: |
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