Towards effective media relations in a changing media landscape in Singapore : testing the mediating the media model

• Main Author: Nasrath Hassan
• Other Authors: Augustine Pang
• Format: Theses and Dissertations
• Language: English
• Published: 2012
• Subjects: DRNTU::Social sciences::Journalism; DRNTU::Business::Public relations; DRNTU::Social sciences::Mass media
• Online Access: http://hdl.handle.net/10356/50948
• Institution: Nanyang Technological University

Media relations is a predominant public relations function. The bulk of public relations work performed by practitioners, all over the world revolves around media relations (Spicer, 1997). Similarly in Singapore, organizations focus exces...