Singapore group buying industry : studies of brand awareness and sales of product categorisations

• المؤلفون الرئيسيون: Li, Zhen, Liu, Zhaotong, Ma, Bokun
• مؤلفون آخرون: Goh Kim Huat
• التنسيق: Final Year Project
• اللغة: English
• منشور في: 2013
• الموضوعات: DRNTU::Business::Information technology::Decision-making
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/51308

This report consists of one survey study and one empirical study. Both studies are conducted in the Singapore group buying industry. The survey study targets to analyze the brand awareness of Company ABC. It is a descriptive research, which shows the market position of Company ABC in this indust...