Singapore group buying industry : studies of brand awareness and sales of product categorisations

• Main Authors: Li, Zhen, Liu, Zhaotong, Ma, Bokun
• Other Authors: Goh Kim Huat
• Format: Final Year Project
• Language: English
• Published: 2013
• Subjects: DRNTU::Business::Information technology::Decision-making
• Online Access: http://hdl.handle.net/10356/51308
• Institution: Nanyang Technological University

This report consists of one survey study and one empirical study. Both studies are conducted in the Singapore group buying industry. The survey study targets to analyze the brand awareness of Company ABC. It is a descriptive research, which shows the market position of Company ABC in this indust...