Daily deals in Singapore : the perspective of restaurant operators.

• Main Authors: Lim, Ziqin., Ngeow, Kathleen., Teo, Sally.
• Other Authors: Gerard Dionicio Gonzales
• Format: Final Year Project
• Language: English
• Published: 2013
• Subjects: DRNTU::Business; DRNTU::Business::Marketing
• Online Access: http://hdl.handle.net/10356/51313
• Institution: Nanyang Technological University

The purpose of this academic research is to gain a better understanding of daily deals in Singapore, which includes investigating the perception of restaurant operators towards customers who purchase daily deals. This study seeks to determine the profile of restaurant operators who had offered daily...