Factors influencing singaporean youth travellers' purchase intention of travel accommodation.

• Main Authors: Yeo, Jia Wei., Ho, Yan Yi., Lee, Lynnette Min Hui.
• Other Authors: Nanyang Business School
• Format: Final Year Project
• Language: English
• Published: 2013
• Subjects: DRNTU::Business::Marketing::Consumer behavior
• Online Access: http://hdl.handle.net/10356/51386
• Institution: Nanyang Technological University

The purpose of this study was to investigate the relationship and significance of the five factors: price, physical atmosphere, service quality, accessibility and corporate identity, with Singaporean youth travellers’ purchase intention of travel accommodation. Data were collected from Singaporean y...