Influence of restaurant exterior design and service staff ethnicity on perceptions and intentions

• Main Authors: Goh, Eunice Zuan Bao, Oh, Jia Hao, Lin, Xunqi
• Other Authors: Wong King Yin
• Format: Final Year Project
• Language: English
• Published: 2013
• Subjects: DRNTU::Business
• Online Access: http://hdl.handle.net/10356/51390
• Institution: Nanyang Technological University

This study examined how the exterior design of a restaurant and the ethnicity of the service staff, influences a diner’s perceived authenticity, perceived quality and dining intention. Three cuisines with unique dining environments were reviewed and they are: Japanese, Korean and Indian. An experime...