An analysis of the relationships between organizational impression management and job seekers’ behaviors.

• Main Authors: Ruan Sim, Calister Siok Hwee., Lui, Jia Huey., Tan, Nathaniel Zheng Wei.
• Other Authors: Yu Kang Yang
• Format: Final Year Project
• Language: English
• Published: 2013
• Subjects: DRNTU::Business
• Online Access: http://hdl.handle.net/10356/51410
• Institution: Nanyang Technological University

Organizational impression management is the study of how organizations engage in tactics with the aim to manage or control the perceptions others form of them. This is exceptionally important due to the intense competition in the global labor market. This study seeks to understand the relationship between organizational impression management and job seekers’ behavior. Organizational impression management was further broken down into direct assertive tactics, which consists of organizational promotion, ingratiation and exemplification; as well as indirect assertive tactics, which comprises boasting and burnishing. Drawing from a relational approach, we conceptualize social identity concerns and employer familiarity as the moderating factors when investigating the effect of organizational impression management on organizational attraction. To examine our hypotheses, data was collected from a sample of 118 students. Our results reveal that there is a positive relationship between organizational impression management and organizational attraction. Hence, the importance of organizational impression management tactics in organizational attraction is illustrated.