The attractiveness of food tours in Singapore

Being an acclaimed global culinary capital, Singapore’s cuisines are viewed as a prime example of the diversity of the rich local ethnic culture. The heartland food tour industry has sprouted as some tour operators and hostel owners are seeing an increasing demand from international visitors for a m...

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Main Authors: Lam, Gladys Chi Ting, Saw, Giacinta Hsin Shyuan, Ye, Zhanghui
Other Authors: Nanyang Business School
Format: Final Year Project
Language:English
Published: 2013
Subjects:
Online Access:http://hdl.handle.net/10356/51420
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Institution: Nanyang Technological University
Language: English
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spelling sg-ntu-dr.10356-514202023-05-19T07:23:11Z The attractiveness of food tours in Singapore Lam, Gladys Chi Ting Saw, Giacinta Hsin Shyuan Ye, Zhanghui Nanyang Business School Christine Lim Mei Lai DRNTU::Business Being an acclaimed global culinary capital, Singapore’s cuisines are viewed as a prime example of the diversity of the rich local ethnic culture. The heartland food tour industry has sprouted as some tour operators and hostel owners are seeing an increasing demand from international visitors for a more authentic experience of Singapore. We recognised this ‘fusion’ tourism product - of food, history and culture - as an interesting new direction that the Singapore tourism industry is leaning towards. There is much potential for the development of food tours in Singapore, especially as tourists today are more discerning and demand local experiences at their vacation destinations. This study thus aims to identify the concerns of tourists when dining overseas and establish the most important factor that attracts tourists to join food tours, ultimately determining the viability and potential of food tours in Singapore. A total of 173 person-administered questionnaires were used for the analysis and results showed that tourist’s perception of Singapore food, expected tour experience and perceived value of tour have significant importance to the attractiveness of food tours. In particular, tourist’s perception of Singapore food has the greatest effect on the attractiveness of food tour. These findings are valuable to existing and potential food tour organisers, as they can leverage on the findings and enhance their tour offerings to attract even more tourists in the long run. BUSINESS 2013-04-02T09:01:05Z 2013-04-02T09:01:05Z 2013 2013 Final Year Project (FYP) http://hdl.handle.net/10356/51420 en Nanyang Technological University 69 p. application/pdf
institution Nanyang Technological University
building NTU Library
continent Asia
country Singapore
Singapore
content_provider NTU Library
collection DR-NTU
language English
topic DRNTU::Business
spellingShingle DRNTU::Business
Lam, Gladys Chi Ting
Saw, Giacinta Hsin Shyuan
Ye, Zhanghui
The attractiveness of food tours in Singapore
description Being an acclaimed global culinary capital, Singapore’s cuisines are viewed as a prime example of the diversity of the rich local ethnic culture. The heartland food tour industry has sprouted as some tour operators and hostel owners are seeing an increasing demand from international visitors for a more authentic experience of Singapore. We recognised this ‘fusion’ tourism product - of food, history and culture - as an interesting new direction that the Singapore tourism industry is leaning towards. There is much potential for the development of food tours in Singapore, especially as tourists today are more discerning and demand local experiences at their vacation destinations. This study thus aims to identify the concerns of tourists when dining overseas and establish the most important factor that attracts tourists to join food tours, ultimately determining the viability and potential of food tours in Singapore. A total of 173 person-administered questionnaires were used for the analysis and results showed that tourist’s perception of Singapore food, expected tour experience and perceived value of tour have significant importance to the attractiveness of food tours. In particular, tourist’s perception of Singapore food has the greatest effect on the attractiveness of food tour. These findings are valuable to existing and potential food tour organisers, as they can leverage on the findings and enhance their tour offerings to attract even more tourists in the long run.
author2 Nanyang Business School
author_facet Nanyang Business School
Lam, Gladys Chi Ting
Saw, Giacinta Hsin Shyuan
Ye, Zhanghui
format Final Year Project
author Lam, Gladys Chi Ting
Saw, Giacinta Hsin Shyuan
Ye, Zhanghui
author_sort Lam, Gladys Chi Ting
title The attractiveness of food tours in Singapore
title_short The attractiveness of food tours in Singapore
title_full The attractiveness of food tours in Singapore
title_fullStr The attractiveness of food tours in Singapore
title_full_unstemmed The attractiveness of food tours in Singapore
title_sort attractiveness of food tours in singapore
publishDate 2013
url http://hdl.handle.net/10356/51420
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