Starhub : re-inventing a traditional pay-TV model

The case explores the impact of breakthrough technology advancements and evolving consumer trends on StarHub’s pay-TV business unit. Strong relationships with content owners and well-suited consumer offerings were key to StarHub pay-TV’s success. Yet, a change in the underlying concept of entertainm...

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Bibliographic Details
Main Authors:	Loon, Melissa Shu Juan, Pay, Valerie Shieu Chen, Leong, Leon Seng Keen
Other Authors:	-
Format:	Final Year Project
Language:	English
Published:	Nanyang Technological University 2013
Subjects:	DRNTU::Business::Information technology::Decision-making
Online Access:	http://hdl.handle.net/10356/51426
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Nanyang Technological University
Language:	English

id	sg-ntu-dr.10356-51426
record_format	dspace
spelling	sg-ntu-dr.10356-514262023-05-19T05:41:37Z Starhub : re-inventing a traditional pay-TV model Loon, Melissa Shu Juan Pay, Valerie Shieu Chen Leong, Leon Seng Keen - Nanyang Business School Starhub Arthur Lee Gilbert - DRNTU::Business::Information technology::Decision-making The case explores the impact of breakthrough technology advancements and evolving consumer trends on StarHub’s pay-TV business unit. Strong relationships with content owners and well-suited consumer offerings were key to StarHub pay-TV’s success. Yet, a change in the underlying concept of entertainment has altered the relationships between StarHub and its key stakeholders. The case explores how StarHub can re-align its pay-TV business to tap on new critical success factors in the future. Bachelor of Business 2013-04-02T09:13:38Z 2013-04-02T09:13:38Z 2013 2013 Final Year Project (FYP) http://hdl.handle.net/10356/51426 en Nanyang Technological University 60 p. application/msword Nanyang Technological University
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
language	English
topic	DRNTU::Business::Information technology::Decision-making
spellingShingle	DRNTU::Business::Information technology::Decision-making Loon, Melissa Shu Juan Pay, Valerie Shieu Chen Leong, Leon Seng Keen Starhub : re-inventing a traditional pay-TV model
description	The case explores the impact of breakthrough technology advancements and evolving consumer trends on StarHub’s pay-TV business unit. Strong relationships with content owners and well-suited consumer offerings were key to StarHub pay-TV’s success. Yet, a change in the underlying concept of entertainment has altered the relationships between StarHub and its key stakeholders. The case explores how StarHub can re-align its pay-TV business to tap on new critical success factors in the future.
author2	-
author_facet	- Loon, Melissa Shu Juan Pay, Valerie Shieu Chen Leong, Leon Seng Keen
format	Final Year Project
author	Loon, Melissa Shu Juan Pay, Valerie Shieu Chen Leong, Leon Seng Keen
author_sort	Loon, Melissa Shu Juan
title	Starhub : re-inventing a traditional pay-TV model
title_short	Starhub : re-inventing a traditional pay-TV model
title_full	Starhub : re-inventing a traditional pay-TV model
title_fullStr	Starhub : re-inventing a traditional pay-TV model
title_full_unstemmed	Starhub : re-inventing a traditional pay-TV model
title_sort	starhub : re-inventing a traditional pay-tv model
publisher	Nanyang Technological University
publishDate	2013
url	http://hdl.handle.net/10356/51426
_version_	1770564845067829248

Starhub : re-inventing a traditional pay-TV model

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