Starhub : re-inventing a traditional pay-TV model

• Main Authors: Loon, Melissa Shu Juan, Pay, Valerie Shieu Chen, Leong, Leon Seng Keen
• Other Authors: -
• Format: Final Year Project
• Language: English
• Published: Nanyang Technological University 2013
• Subjects: DRNTU::Business::Information technology::Decision-making
• Online Access: http://hdl.handle.net/10356/51426
• Institution: Nanyang Technological University

The case explores the impact of breakthrough technology advancements and evolving consumer trends on StarHub’s pay-TV business unit. Strong relationships with content owners and well-suited consumer offerings were key to StarHub pay-TV’s success. Yet, a change in the underlying concept of entertainm...