Developing a methodological tool to study density and its effects on human emotions

• Main Authors: Zheng, Benjamin Wenbin, Tan, Jasmine Yan Ching, Lam, Joanna Hui Yi
• Other Authors: Nanyang Business School
• Format: Final Year Project
• Language: English
• Published: 2013
• Subjects: DRNTU::Business::Marketing::Consumer behavior; DRNTU::Social sciences::Psychology::Behaviorism; DRNTU::Social sciences::Psychology::Affection and emotion; DRNTU::Business::Marketing::Social
• Online Access: http://hdl.handle.net/10356/51433
• Institution: Nanyang Technological University

As much of the world progresses towards the trend of urbanisation, it is inevitable that physical density will increase, with the number of people within fixed areas increasing. More and more people have been moving their homes, businesses, and lives towards hubs and city centres, and Singapore rema...