Flash sales sites : a flash in the pan?

• Main Authors: Yeo, Jasmine Ci Yi., Teo, Jie Min., Tay, Alison Tze Hui.
• Other Authors: Lim Kui Suen, Lewis
• Format: Final Year Project
• Language: English
• Published: 2013
• Subjects: DRNTU::Business::Marketing::Management
• Online Access: http://hdl.handle.net/10356/51551
• Institution: Nanyang Technological University

The flash sales industry is forecast to be one of the fastest growing e-commerce segments with flash sales sites rapidly developing into part of the mainstream marketing mix. Yet, anecdotal evidence suggests that the sustainability of this business model is becoming uncertain as the industry is in...