A study on variances in tourist preferences on heritage tourism

• Main Authors: Gan, Chong Zhi, Dorai, Monisha Abby, Tio, Alicia Li An
• Other Authors: Nanyang Business School
• Format: Final Year Project
• Language: English
• Published: 2013
• Subjects: DRNTU::Business
• Online Access: http://hdl.handle.net/10356/51583
• Institution: Nanyang Technological University

This study seeks to explore implications of the different tourist perceptions and needs on a heritage site due to the variances of different nationalities in their perception towards heritage tourism. A survey was conducted to explore if tourists from developed or developing countries would look ou...