Social factors that drives consumption and spending in social games.

• Main Author: Yip, Janice Hui Zhen.
• Other Authors: School of Humanities and Social Sciences
• Format: Final Year Project
• Language: English
• Published: 2013
• Subjects: DRNTU::Humanities
• Online Access: http://hdl.handle.net/10356/51671
• Institution: Nanyang Technological University

Social gaming is taking an increasing market share in the entire gaming market. As the world continues in its technological advancement, more and more platforms are offered to people to consume different forms of content with social games taking up a significant share of their time on these devices....