Competition in two-sided market : with heterogeneous users and negative externalities.

• Main Author: Chen, Hongyu.
• Other Authors: School of Humanities and Social Sciences
• Format: Final Year Project
• Language: English
• Published: 2013
• Subjects: DRNTU::Social sciences::Economic theory::Microeconomics
• Online Access: http://hdl.handle.net/10356/51870
• Institution: Nanyang Technological University

Social networking sites (SNS) like Facebook are fast becoming part of our daily lives. Increasingly, businesses and organizations are getting on this bandwagon as SNS have the ability to reach a large mass of the population and influence consumer behavior. Facebook reported annual revenue of US$5.1...