The importance of customer service : a study on the Singapore garment retail industry.

• Main Authors: Goh, Soo Hui., Khoo, Ju Liet., Tan, Patrick Hak Pheng.
• Other Authors: Mak Wai Yeong
• Format: Final Year Project
• Language: English
• Published: 2013
• Subjects: DRNTU::Business::Accounting
• Online Access: http://hdl.handle.net/10356/51926
• Institution: Nanyang Technological University

The garment retail industry is getting aggressively competitive since the beginning of the 1990s and would be expected to be more so in the near future. Therefore it is of utmost interest to study what the future holds for these retail establishments. This study attempts to discover both local ga...