Market strategy for Ben and Jerry's homemade, Inc. into Singapore.

• Main Authors: Goh, Mei Fern., Loh, Ley Ley., Ting, Lee Hoon.
• Other Authors: Nanyang Business School
• Format: Final Year Project
• Language: English
• Published: 2013
• Subjects: DRNTU::Business::Marketing
• Online Access: http://hdl.handle.net/10356/51951
• Institution: Nanyang Technological University

This project focuses on the formulation of market strategies for Ben & Jerry’s Homemade, Inc. in Singapore. Section A consists of research objectives and methodology. Section B gives an introduction on ice cream and yogurt. Section C discusses the company profile of Ben & Jerry’s Homemade, I...