Market strategy for Ben and Jerry's homemade, Inc. into Singapore.

• Main Authors: Goh, Mei Fern., Loh, Ley Ley., Ting, Lee Hoon.
• 其他作者: Nanyang Business School
• 格式: Final Year Project
• 語言: English
• 出版: 2013
• 主題: DRNTU::Business::Marketing
• 在線閱讀: http://hdl.handle.net/10356/51951
• 機構: Nanyang Technological University

This project focuses on the formulation of market strategies for Ben & Jerry’s Homemade, Inc. in Singapore. Section A consists of research objectives and methodology. Section B gives an introduction on ice cream and yogurt. Section C discusses the company profile of Ben & Jerry’s Homemade, I...