Market strategy for Ben and Jerry's homemade, Inc. into Singapore.

This project focuses on the formulation of market strategies for Ben & Jerry’s Homemade, Inc. in Singapore. Section A consists of research objectives and methodology. Section B gives an introduction on ice cream and yogurt. Section C discusses the company profile of Ben & Jerry’s Homemade, I...

Full description

Saved in:
Bibliographic Details
Main Authors: Goh, Mei Fern., Loh, Ley Ley., Ting, Lee Hoon.
Other Authors: Nanyang Business School
Format: Final Year Project
Language:English
Published: 2013
Subjects:
Online Access:http://hdl.handle.net/10356/51951
Tags: Add Tag
No Tags, Be the first to tag this record!
Institution: Nanyang Technological University
Language: English

Similar Items