Market strategy for Ben and Jerry's homemade, Inc. into Singapore.
This project focuses on the formulation of market strategies for Ben & Jerry’s Homemade, Inc. in Singapore. Section A consists of research objectives and methodology. Section B gives an introduction on ice cream and yogurt. Section C discusses the company profile of Ben & Jerry’s Homemade, I...
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Main Authors: | Goh, Mei Fern., Loh, Ley Ley., Ting, Lee Hoon. |
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Other Authors: | Nanyang Business School |
Format: | Final Year Project |
Language: | English |
Published: |
2013
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Subjects: | |
Online Access: | http://hdl.handle.net/10356/51951 |
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Institution: | Nanyang Technological University |
Language: | English |
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