Content analysis of print coverage for local sports

• Main Author: Kae, Stella Sze Yun
• Other Authors: Pyun Do Young
• Format: Final Year Project
• Language: English
• Published: 2013
• Subjects: Science::General
• Online Access: http://hdl.handle.net/10356/52118
• Institution: Nanyang Technological University

Abstract The media has become an extremely important medium within today's modern society, it can also potentially play a vital role in shaping Singapore’s sporting scene. The purpose of this study was to compare the amount of local sports coverage prior to the release of the Sporting Cultur...