Fraudulent click detection
Online advertising has been popular with the emergence of Internet and the pay-per-click advertising model was one of the popular advertising models, however it poses problems to advertisers because of fraudulent clicks. It is a difficult and time-consuming task to identify fraudulent clicks manuall...
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| Format: | Final Year Project |
| Language: | English |
| Published: |
2013
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/52310 |
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| Institution: | Nanyang Technological University |
| Language: | English |